Change Strategist and Product & AI Adoption Specialist
People-first. Data-informed. AI-focused.
I am a Change Strategist and Product & AI Adoption Specialist with 20+ years of experience helping complex organisations make technology work for their people. 17 of those years in life sciences.
Most OCM professionals support digital programmes from the outside. I have held both roles simultaneously inside R&D digital transformation at Novo Nordisk — knowing what it takes to make digital products and AI-powered tools land in a regulated organisation.
As a certified Prosci® practitioner, I apply the ADKAR® Model and Prosci’s AI Adoption Framework to AI rollouts — addressing the human barriers that account for the majority of AI implementation failures. Methodology-agnostic in practice: delivery across waterfall, agile, hybrid and product management frameworks, adapted to the client’s context and culture.
My approach to AI is not purely academic: I build as well as advise. I work hands-on with Anthropic’s Claude daily, across Claude.ai, Claude Cowork, and Claude Code.
“Lene has in-depth knowledge and experience on driving change whilst implementing digital products within complex organisational set-ups. Lene worked with me on setting up principles for Digital Product Adoption that showcased her extensive organisational change background, and openness to continuous learning and professional development, where she took on how to think about product and behavioural data that can better inform on adoption progress of digital products. Lene is outstanding in bringing people along on the journey and demonstrates empathy in all activities that she leads.”
In short
- 20+ years of Organisational Change Management (OCM)
- 17 years in the pharmaceutical industry
- 10 years in consulting incl. Big Four (Deloitte)
Core competencies
- Organisational Change Management (OCM)
- AI Adoption & Agentic AI Adoption
- Digital Product Adoption
- Stakeholder Management & Engagement
- Compliance
- Quality mindset in regulated environments
Education
- Master of Arts (M.A.) in Communication Studies — Aalborg University (Danish title: cand.mag). 2000.
- Graduate Diploma in Business Administration — Innovation and Organisational Change — Copenhagen Business School, BSc level (Danish title: HD(O)). 2005.
AI executive education
- UC Berkeley Exec Ed: AI Business Strategies and Applications. 2026.
- Wharton Exec Ed: AI for Business. 2025.
- Columbia: AI for Business (professional course). 2025.
Selected certifications and training
- Prosci® Certified Change Practitioner. 2019.
- Microsoft AI Certified: AB-731 AI Transformation Leader. 2026.
- Microsoft AI Certified: AB-730 AI Business Professional. 2026.
- Anthropic Academy: AI Fluency, Claude 101, Introduction to MCP, Claude Code in Action. 2026.