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Product adoption success is measured by whether people actually use the product — consistently and effectively. I support product analytics capability building, instrumentation (e.g. Pendo), and behavioural insights in complex business environments. I help product teams move beyond launch and into sustained adoption — combining usage data, feedback loops, and targeted interventions to close the gap between deployment and value realisation.
I have previously worked with implementing principles for digital product adoption across the Product Lifecycle, describing how to think about product and behavioural data that can better inform on adoption of digital products. The principles applied to roles in the Product Teams like Product Trio roles, Process and OCM Lead.
This competency demonstrates a critical skill: moving the organisation from knowing they need data to actually being able to use it to drive product success. Key areas could be, but are not limited to:
The value of a Software Experience Management Platform has been an eye-opener for me in my Product Adoption Excellence Lead role at Novo Nordisk. The behavioural insights we got via the platform were value-adding. Key areas to consider could be: